Business Analyst - Salesforce Marketing

Company: Old Dominion Freight
Location: Augusta
Posted on: May 26, 2023

Job Description:

Are you someone who never rests on their laurels, always strives to go above and beyond, and is committed to keeping your PROMISES? Do you appreciate a company culture that is open, fosters work-life balance, and a dynamic team environment? Then Old Dominion is the home for you. We take pride in being the best in the industry, and from our humble beginnings we know that our People and our Family Spirit are the main ingredient in our secret sauce to success. At Old Dominion we are looking for individuals to join the OD Family that will provide innovative solutions and exceed expectations to keep OD the premier transportation solutions provider.
Lead the effort in analyzing existing systems and business processes, identifying process and system improvement strategies, and providing project management services. Translate business requirements into a solution design using recognized Business Analysis techniques and deliverables.
Primary Responsibilities

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  Partner with marketing team and sales on lead scoring and grading and manage programming
  
  
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  Lead the development of requirements for process or system solutions which may span multiple business domains by partnering with stakeholders and appropriate function areas then document the details necessary to help the development team fully understand what is to be built
  
  
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  Shape the development of the business unit, drive alignment across the business unit and lead the implementation of strategic initiatives
  
  
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  Break down business partner stories and business requirements into backlog items to be worked by the product developers and ensure the developers have a thorough understanding of each business partner story and/or application requirement
  
  
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  Maintain Business process documentation including additions, changes, or removal of product capabilities to ensure traceability
  
  
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  Ensure that all required documentation is complete and stored appropriately
  
  
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  Collaborate with other business analysts and lead scrum teams to ensure consistency in processes and documentation style
  
  
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  Lead the development of functional design specifications for new development and major enhancements
  
  
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  Work with designers to create interfaces that satisfy business requirements and adhere to accepted design standards
  
  
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  Work with testing team to develop and maintain functional test cases/scenarios and automated test scripts for load and regression testing
  
  
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  Provide thorough acceptance criteria for all application requirements and facilitate user acceptance testing
  
  
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  Review and facilitate remediation of defects resulting from regression and load testing
  
  
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  Document and assign defects resulting from functional, regression and load testing
  
  
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  Verify production changes and coordinate with business units effected
  
  
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  Gain and maintain a thorough understanding of supported business area(s)
  
  
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  Analyze business problems and recommend improvements and/or solutions
  
  
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  Maintain IT relationships by working with application architects, infrastructure teams, and/or database administrators to ensure compliance with OD Technology processes including SDLC, code review process, promotion process, etc.
  
  
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  Work with OD Technology Training team to create training documentation
  
  
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  Participate in the Agile process by leading daily and weekly scrums
  
  
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  Participate in the interview process of prospective candidates and give hiring recommendations
  
  
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  Lead the other Business Analyst, provide guidance and problem resolution
  
  
  Job Qualifications
  Education:
  
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  • Bachelor's degree in Computer Science or related field or equivalent education and experience
    
    Experience:
    
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      6 years of working experience as a Business Analyst
      
      
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      Experience with Salesforce Marketing Cloud required, general administration, release management, and new feature analysis
      
      
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      Experience with Marketing Cloud Pardot/Account Engagement required
      
      
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      Experience working with Marketing organization to create and manage the process from lead identification to assignment as well as managing lead qualification requirements and programming
      
      
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      Expertise with system/application design and end user support
      
      
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      Expertise with Microsoft Office
      
      
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      Ability to develop and document requirements and specifications
      
      
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      Ability to communicate in both technical and user-friendly language
      
      
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      Experience working in an Agile development environment
      
      
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      Excellent verbal and written communication skills
      
      
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      Ability to multitask and work as a team player
      
      
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      Strong problem-solving skills and self-motivated
      
      
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      Ability to lead and mentor others in professional development
      
      
      Join the OD Family Today!As a Full Time member of our Family, you and your family are eligible to receive:
      
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        Health, Dental & Vision Benefits
        
        
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        Short Term & Long Term Disability
        
        
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        Flex Spending Accounts
        
        
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        401(k) Retirement Plan
        
        
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        Life Insurance
        
        
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        Wellness Program
        
        
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        Credit Union access, Vacation & Holiday
        
        
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        "Birthday Holiday" who doesn't love some extra attention on their Birthday?
        
        
        Old Dominion Freight Line, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, and/or gender expression, sexual orientation, age, disability, pregnancy, genetic information, military status, Vietnam Era and/or veteran status, or any other characteristic protected by applicable law(s).
        Welcome to Old Dominion. If you are looking for a new career with the best LTL (Less-than-Truckload) carrier in the industry you've come to the right place. Many companies tout their family atmosphere, but at OD it truly is a reality. We've grown from our humble beginnings of a single truck and one route in 1934 started by Earl and Lillian Congdon to a company of over 23,000 employees. At OD we strive daily to keep the family spirit alive and help the world keep promises.

Keywords: Old Dominion Freight, Augusta , Business Analyst - Salesforce Marketing, Advertising , Augusta, Georgia