Creative Lead, Digital
Company: Under Armour
Location: Augusta
Posted on: May 28, 2023
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Job Description:
Creative Lead, Digital
Date: May 3, 2023
Location: Remote, US
Company: Under Armour
Under Armour has one mission: to make you better. We have a
commitment to innovation that lies at the heart of everything we
do, not just for our athletes but also for our teammates. As a
global organization, our teams around the world push boundaries and
think beyond what is expected. Together our teammates are unified
by our values and are grounded in our vision to inspire you with
performance solutions you never knew you needed but can't imagine
living without.
Position Summary
This role will drive, innovate, and enhance the digital customer
journey in lockstep with the larger Omni Channel Creative Team. The
Creative Lead - Digital will work closely with the
CRM/Personalization/Loyalty and Retention strategy teams to bring
digital experiences to life -leveraging a consumer centric mindset.
This role will work within a dedicated creative team to develop
creative strategies, experiences, and storytelling through a
brand-right, digital first lens. This role will work closely with
multiple business stakeholders, cross-functional creative teams, in
addition to operational and production partners to streamline
creative development and ensure the digital brand experience
executes successfully, with purpose. This role reports into the
Creative Director - Digital.
The Creative Lead role is a strategic thinker and a proactive
cross-functional partner. This role has an established command for
digital design, executional excellence and makes quick informed
decisions. This role understands the importance of digital work in
the Omni Journey and its impact on the business - this role
connects the dots. The Creative Lead can successfully work
individually or within different team builds - consistently
delivering elevated, informed work given an evolving brand and a
demanding business. This role navigates challenges and leverages
relationships to land solutions and solid recommendations with
agility. An offensive partner, the Creative Lead role is a forward
thinker who manages improvement on all projects while
simultaneously thinking big - developing best practices for overall
success. Most importantly, this position delivers innovative ideas
tied to the business - maximizing the power this channel's work has
to inspire, communicate and drive action.
Essential Duties & Responsibilities
CPL marketing: concept, development, and design - digital first
executions
Retention marketing: concept, development, and design - digital
first executions
Create with versatility and constantly seek new and innovative ways
to elevate consumer experience
Utilize insights and data to make informed design decisions that
drive user engagement and conversion
Work collaboratively with the Creative Director, agency partners,
external resources, copy, category partners to produce brand
relevant digital consumer experiences that reflect and elevate
brand's DNA and standards.
Qualifications (Knowledge, Skills & Abilities)
Solid portfolio showing best in class solutions with a high level
of design excellence
Passion for sports and retail
Understanding of e-commerce, e-mail, and performance marketing
channels
Ability to art direct shoots as needed
Command of the Adobe Creative Suite, Figma
Command of visual and written communication
Solid understanding of UX/UI
Ability to navigate ambiguity and build relationships
cross-functionally
Command of digital visual systems and structures: typography,
design, photography
Command of applied creative strategy, critical thinking and
wireframe development
Working knowledge of Salesforce, Workfront, Keynote, and Miro
programs/platforms.
Bonus: Proficiency in Adobe After Effects, working knowledge of
front-end development and interaction.
Education And / Or Experience
BFA in graphic design, visual communications, or another relevant
field
BFA and at least 5-7 years in a digital design role, minimum 3
years e-comm specific.
#LI-MB1
Other Requirements
Location: Remote
Return To Work Designation: Remote
Relocation
At Under Armour, we are committed to providing an environment of
mutual respect where equal employment opportunities are available
to all applicants and teammates without regard to race, color,
religion, sex, pregnancy (including childbirth, lactation and
related medical conditions), national origin, age, physical and
mental disability, marital status, sexual orientation, gender
identity, gender expression, genetic information (including
characteristics and testing), military and veteran status, and any
other characteristic protected by applicable law. Under Armour
believes that diversity and inclusion among our teammates is
critical to our success as a global company, and we seek to
recruit, develop and retain the most talented people from a diverse
candidate pool.
Keywords: Under Armour, Augusta , Creative Lead, Digital, Advertising , Augusta, Georgia
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